Here’s an interesting contest along the line of reality-TV contests.

A spa in Singapore and the local TV media has gotten together to get 10 contestants with various facial and weight issues sign up for a ‘spa treatment’ contest over 8 weeks. During these 8 weeks, the contestants will undergo various weight-loss and facial treatments each week at the spa which will be filmed.

Contestants profiles

At the end of 8 weeks, the contestants will be judged on who has made the most improvements under a “weight” and “facial” category. What is interesting is that the contestants will not only be judged on physical improvements; they’ll also be judged on who keeps the most interesting blog during this period of time. As a contestant, they’ll need to keep a blog entry per week over the 8 weeks about their weekly weight and facial treatment regime at the spa.

Certainly a most interesting marketing strategy by the spa company as the weekly ‘live-on-TV’ spa treatments will generate lots of keen viewers’ interest and the weekly ‘behind-the-scene’ spa treatment blog entries will keep the competition legacy on for a long time. Well done to this spa company!

To find out more about this competition and perhaps to know more about the contestants, click here.

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